Podcast Transcription - 7 Ways Podcast Transcripts Can Boost Your Audience

You want people to listen to your podcasts, not read them, right?  Not exactly.  Let us fill you in on how making available a typed up version of your shows (a transcript) can help you reach a wider audience – the ultimate goal of podcasting!    

Delivering your product or content in as many platforms as possible is a great way to help expand your business and reach a wider audience. At Outsource Typing, we specialise in transcribing audio and can type up your show recordings into a transcript document for you to use on your website, to send to subscribers – whatever you want (more about using transcript content below…). 

A growing number of people are looking to have their podcasts, webinars and YouTube videos transcribed, recognising a variety of benefits:

1. Enhances search engine optimisation (SEO) – content from the transcript can be used on your website, blog or social media, or the actual full transcript uploaded to your site for your audience, providing lots of new and regular content for search engines to crawl, which boosts SEO. Google searches are getting smarter all the time with autocomplete and picking up trends, and monitors how people search for things, which can include trends in how people talk – helpful if you have written transcripts of people actually talking, with all of the great content that they are speaking about, which has the the huge potential to crop up in all kinds of searches.   

“Podcasting is a great medium for engaging with your audience – for really building a relationship – but it’s not a patch on text content when it comes to being found in search, simply because that’s how people use Google – by typing in their questions! That’s why we always include a good written version of every podcast episode we create, so that we make a search friendly and easily findable version of our podcast episodes. Transcriptions are a great way to do this, providing a full copy of everything said on the show. Not only do they help in search, but they help the accessibility of your content, providing a written version for anyone with hearing impairments, or for those that simply want to review or skim through your content. While we love audio as a medium, it works even more effectively alongside text, and that’s why there’s a lot of power in transcriptions.”
Colin Gray, The Podcast Host

2. Makes content readily available – quote or use content in any way you want for your blog, website or on social media, etc., and include links to any websites or products mentioned.  Keeping your “content profile” updated regularly with new information and links provides the best chance at staying afloat in the search engine ratings, making sure people can find you.  Content can easily be used on your site for blogging and social media posts or marketing products, services, events or other important messages.

3. Produces cross-selling / marketing opportunities – as touched on above, you can use the typed content to create lead-magnet freebies (e.g. e-books, reports, guides, mini-courses, etc.).

4. Reaches wider audiences – the hearing impaired, or those unable to display audio/video content due to IT restrictions (e.g. at a workplace or library).

5. Reaches people with time constraints – some people may just find it easier to read the transcript document or content.  Don’t forget, getting them hooked by reading the transcripts can mean repeat visits or new subscribers if they like what they see…

“Transcripts are an essential part of my podcast. Each podcast I broadcast is accompanied by a detailed blog post based on a transcript of the show. Why? Not everyone wants to listen, some people want to read. By providing both the audio and written version of the show I’m reaching more people, it also makes my content accessible to those with hearing difficulties.  The blog posts are popular, get indexed by Google and help my website reach more people, the podcasts build stronger relationships because it’s my voice in your ear. They work well together.”
Amanda Webb, Spiderworking

6. Reaches foreign audiences – the transcripts are easily translatable into any language from the written transcribed content.

7. Enables smartphone/tablet users on the go – they can browse the written content using less data as opposed to listening/watching, perhaps enticing them to come back and listen/subscribe later – again, no opportunities missed!

We’re trained and qualified in editing and proofreading, so you can trust that your work will always be word-perfect and professionally presented, taking the headache out of editing the content yourself.  Why not trial it out – there is no commitment; we are a pay-as-you go style service, and if you want 1 or 100 podcasts typed up it is totally up to you.  No contracts, no fuss, just great service. 

Get in touch today: fiona@outsource-typing.com

I'm Fiona, owner and founder of Outsource Typing. Based in the UK, we provide Virtual PA, audio typing and transcription services to businesses and individuals worldwide. Follow us on Twitter & Instagram.

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